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Hyster is a global brand that builds in excess of 300 unique versions of forklifts. However, it started as a producer of lifting machinery as well as winches. Most of its production was concentrated in the northwest United States and dealt mostly with the wood and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality production. Over the preceding eighty years Hyster has continued to get bigger and develop its product line. The expansion of its products coupled with its desire to stay service oriented has allowed Hyster to develop into the global player it is nowadays.
Some of the key inflection points in Hyster's past occurred between the 1940's and the 1960's. In 1946, Hyster opened a plant in Danville, Illinois that was exclusively dedicated to mass manufacturing trucks. This allowed Hyster to drive its expenses down and, at the same time, offer a better quality product at industry aggressive prices. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Hyster continued to aggressively expand its manufacturing operations throughout the fifties and 60's. They started constructing container handlers in the United states in 1959 to satisfy the ever expanding demand for transportation goods. In 1966, Hyster developed a technique for allowing a lift truck to go both forward and backwards using the same pedal. This pedal was called the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a R&D centre in Oregon that was focused on improving the design and performance of lift trucks. The centre is still one of the world's top testing facilities in the materials handling industry.
As demand for materials handling equipment continued to expand rapidly through the 60's, Hyster considered it necessary to reorient its focus towards these new mass markets. Thus, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to offer greater quality at a more inexpensive price. A further expansion in production capabilities was necessitated by the need in Europe for Internal Combustion Engine Trucks. To plug this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 1980's Hyster continued to focus on developing industry leading lift trucks. The Hyster company name was recognized throughout the world for its commitment towards quality. This attention to quality brought numerous suitors for the enterprise. In 1989, a large multinational corporation based in Ohio called NACCO Industries purchased Hyster and started an aggressive expansion strategy. NACCO quickly changed the XL philosophy with a more driver oriented truck that focused on operator comfort, which is recognized as the XM generation of trucks.
The shift in supply change management to a much more just-in-time focused arrangement has meant that Hyster has had to constantly make investments in new technology. Acquisitions and investments were made in the US, Italy, Netherlands, and countless other places all over the world. All of these investments have made Hyster a worldwide leader in the lift truck market. Recently, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises more than three hundred assorted models of forklift trucks.
